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Columns
Loyalty — the big picture
There’s another picture of customer loyalty based on research that spans industries and countries and explores beyond what your casino can know about its customers by using your internal data
by
Debra
Hilgeman
Why we’re moving on
Like everyone else we compete with we need to put our editorial and sales resources behind one monthly magazine. See you next month in Casino Journal.
by
Charles
Anderer
New bottles for a new wine
It's my sad duty to report this is the last issue of IGWB. It’s a new era and a very different industry, and of necessity these demand new responses.
by
James
Rutherford
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