Following the success of Playtech Live gaming in Asia, the Group is nowlaunching a new European facing offering to meet the evolving needs of the European market.  

Located in Riga, Latvia, the European facilities have been designed and built on the same successful platform as Playtech Live Asia. Playtech's newest live gaming offering replicates for European players the adrenaline rush and  sociability of the land-based casino in the online arena. 

Live gaming is now catching the eye of fans of casino table games whotraditionally favor interacting with the dealer over the online casinoexperience. The market is ripe for new advances in the live gaming sphere, the internet infrastructure is in place and live dealers are bringing the high rollers from the casino floor to the online space. 

Playtech's live offering has been devised to replicate the look andfeel of the gaming floor with astounding accuracy. Designed in the style of a European land-based casino and hosted by experienced European dealers, the platform employs cutting-edge technology to create broadcasts that simulate the quality of high-definition television viewing. Players can chat live with the dealer and give real-time tips. They can also see the dealer spinning the Roulette wheel and dealing the playing cards, providing the added sense of security vital to players for whom seeing means believing. 

The offering enables operators to customize the user interface to suitthe preferences of their player base. It also supports multiple languages and currencies providing a locally tailored solution for players across Europe. 

The European Live Gaming product is supported by Playtech's Information Management Solution (IMS), offering operators a comprehensive management tool kit that affords them total control over their operation. 

The platform can either be run as a stand-alone product or it can becombined with the classic casino and/or poker platforms in a singleapplication, to offer players a variety of gaming alternatives. The live games complement any casino package, broadening the operator's net to a new audience, improving conversation rates and increasing player value while providing a dynamic and exciting player experience. 

With a broad range of revenue enhancing cross selling opportunitiesprovided by the cross platform offering, and with a flexible automatedpoint system and VIP bonus plans, Playtech is setting the industry standard in the live gaming arena. Certified by various gaming jurisdictions, the company has a wealth of experience offering live gaming in regulated markets, and can swiftly customize its live product to meet the requirements of all local jurisdictions. 

The launch of Playtech's Live European facing casino games, featuringRoulette, Blackjack and Baccarat will further boost the popularity of the Playtech Live platform. The proven successes across Asia, with particularly high conversion rates for sports bettors and high-rollers, attest to the company's vast experience at generating profitability with the deployment of its Live Gaming offering. 

Mor Weizer, Chief Executive Officer of Playtech, commented today:"Playtech's upcoming European facing live casino games, reflect ourcommitment to continually broaden our product range and upgrade itsquality. Expanding our Live Gaming offering is the natural next step for Playtech as we extend our reach and enhance the profitability of our licensees throughout Europe".