Rafael Francisco: Fulfilling a national mission
August 1, 2008
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| Rafael “Butch” Francisco
is president and chief operating officer of the
Philippine Amusement and Gaming Corporation, the government-owned operator of
13 casinos and the country’s gaming industry regulator. PAGCOR’s mission is
also one of economic development, to be a catalyst in the transformation of the
Philippines into one of Asia’s premier leisure destinations, and the company is
spearheading a drive to attract international investment in the Bagong Nayong
Pilipino Manila Bay Integrated Tourism City, a US$15 billion gambling,
entertainment, retail and residential complex set to rise on 90 hectares of
reclaimed land in the capital. |
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Q&A with the president and COO of the
Philippine Amusement and Gaming Corp.
PAGCOR has spoken a lot in recent months about a
“paradigm shift” under way within the company, a transformation into something
more than merely a gaming operator. How does the company define this, both in
terms of the Manila Bay Integrated City project and in other areas?
Francisco: The mandate of PAGCOR, aside from
regulating and operating the games of chance, is that it should be able to
create recreational facilities that will encourage tourists to come to the
Philippines. That is why we have been involved in continuous work to improve
our casinos to position them as major tourism attractions. That is the reason
why PAGCOR has decided that we should pursue concepts that include non-gaming
activities. This has come about partly as a result of the success story in
Macau and these resort developments we see that are coming up in Singapore as
well. These have led people to believe that PAGCOR can be successful with its own
version, the Integrated
City development. Because
of the scale of this project, many, many other sectors of business and industry
will benefit. We’ll have employment generation. The construction industry will
benefit. And in the end it will be tourism that will benefit.
PAGCOR only recently had its charter renewed after
some rather contentious debate in the Legislature. How important is this for
the company’s ability to move the Integrated
City plan forward?
It was the first obstacle we encountered
once we’d gotten our plans ready for the project. Investors were asking, how
long do we get our license? How many years of privilege will we have to operate
casinos? That was back in 2001. Well, we had to tell them, PAGCOR’s charter
expires in 2008. They said, we’re going to make all this investment and you’re
only giving us five or seven years of privilege? The message to us was, we
realized we should renew the charter. Because we won’t be able to attract
investors. Unless PAGCOR does this by itself. There was also a plan to go ahead
and build it and the result of whatever we invested would go back to the
government. But we don’t have the capability, we don’t have the experience to
implement a development of this size. We’re not in that business. The hotel
business, the retail business. So we need private companies to do this for us.
And the private companies will only come if we’re able to give them a license
that will go beyond 2008. That’s how we explained it and discussed it and
debated it with the lawmakers. We presented them with the Integrated
City development and told them, this
is what the Philippines
needs. This was backed up by an international research company. And there were
other models. Like what has happened in places in Asia, like Bali,
for example. Even today, Bali in Indonesia
is a role model that other places in Asia are
trying to follow. Bali is a brand name in
tourism. Our research suggested that for a premier leisure destination we
should have a model similar to Bali. That’s
how we explained it to the lawmakers.
What is the duration of the new charter?
Twenty-five years.
So you’re in a position now to provide investors with
a level of comfort.
Yes, comfort. That’s what investors were
asking for. Get your charter extended, and as business people we’re going to
invest in your project.
You have some other interesting areas of potential
development within the “special economic zones” at the former U.S. military bases at Clark and Subic Bay.
It was asked that another plan be put in
place to do something in these areas with these huge hectares of land. So a
proposal came out, based on models from other countries, where economic zones
were established and were able to generate development. So that’s where it
started. Basically the idea was to attract manufacturing first. There are tax
incentives and custom privileges to enable manufacturers to make their products
here less expensively than in their own countries. … And these two places
really were strategic in terms of their status. Clark
has one of the largest, longest runways in the world. It can accommodate
several jumbo jets. Subic, because of the
depth of its water, it can accommodate heavy ships to dock. … Gambling was
allowed in these places as a result of inquiries from some major investors. We
would always tell them, there’s no place for you to operate in the Philippines
because our charter says casinos can only be operated by PAGCOR. Clark and Subic created a window because the law that created them
had a provision that casino gaming is allowed provided it is licensed by
PAGCOR. So it gave us our first private casinos.
Which is very significant, as it turns out, for the Integrated City development?
Yes, it’s a critical development. Because
we were afraid that even if our charter is extended, what does that mean to
investors? We found out that the investors were not just asking for licenses,
they also wanted to participate in or even operate casinos.
It was announced back in March that PAGCOR is
partnering with Clark Development Corp. on a project with a gaming component.
What is happening with that?
We knew we didn’t have enough land in Manila. But there are huge
tracts of land available there, and because of the improvements to
infrastructure the time has been shortened, because of new, wider roads, and
there is a plan to develop fast train service between Clark and Manila. So a development
at Clark would be timely.
What does the plan call for?
It is similar to what we’re doing at Manila Bay.
We will invite investors to come and submit concepts. We thought of having our
own approach or model. But we thought that while we’re doing our own concept,
let’s also see what they want to do with those huge tracts of land.
PAGCOR has been able to grow revenues at double-
digit rates — 10 percent from 2005 to 2006,
significant revenue growth in 2007. To what do you attribute this?
Many factors. The improvements to our
casinos, our customer service, our ability to promote our casinos as safe
destinations for people to enjoy. We are lucky. We may not have mainland China, like Macau.
But we are fortunate to have other growth economies in Asia.
Which has allowed people to travel. And because of security issues in the U.S.,
in Europe, because of 9/11, more and more Asians are traveling within the
region, when before where they would travel as far as Europe and North
These are key feeder markets for PAGCOR?
Yes. Southeast Asia,
China, Korea, Japan.
Is PAGCOR looking to grow them? Where are the
opportunities?
These are countries where PAGCOR’s presence
can be promoted. Like India.
As you know, the economy in India
has greatly improved. India’s
population has been growing tremendously, as fast as China’s. And there is no casino
gambling except in Goa. But Goa
is far from civilization. So this is one new market PAGCOR is looking at. As
far as the existing places where most of our tourists come from, we have made
arrangements for PAGCOR to develop overseas offices. Right now, we don’t have
any offices in these countries. We rely on our own efforts, our foreign agents,
and on our Department of Tourism that promotes the Philippines. We are pursuing now
our own marketing offices. This is already started. First in Macau.
We’re putting up a consular office, and this will house a PAGCOR office. The
consular office will of course be able to grant or extend visas to mainland Chinese
who are in Macau. With that you’re able to
indirectly promote PAGCOR. And we will eventually establish offices in South Korea and Japan. We have already made several
trips there to be able to see how we can do this.
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