WHY ADVERTISE IN IGWB
A July 2007 Signet Research® survey confirms the value that IGWB offers to readers and to advertisers like you:
| 86% of readers took action as a result of reading advertisements in IGWB |
86% |
| 77% of IGWB readers are involved in purchasing decisions, with 42% saying they approve or authorize purchases |
77% |
| With a pass-along rate of 2.1, a typical issue of IGWB is seen by more than 36,000 people |
2.9 |
Source: July 2007 companion questionnaire, conducted by Signet Research®
KNOW YOUR AUDIENCE
IGWB is the only global gaming publication with circulation audited by BPA Worldwide. It reaches a total qualified circulation of 12,500.
Source: International Gaming & Wagering Business BPA Worldwide Circulation Statement, June 2007
*Categories of Executive Corporate Management (4,132), Financial Management (799), IT Management (397), Slot, Table Games, And Player Development Management (1,830), Operation/Administration Management (2,337), Food and Beverage Management (587) have been added together for this comparison.
Source: Signet Research Survey-June 2007**
INTEGRATED MARKETING SERVICES
Our exclusive value-added integrated marketing services enables you to capitalize on numerous sales and information resources to better impact the growth of your company’s revenue and profitability while maximizing your total marketing communications investment. Ask your account executive about some of theses other opportunities:
- Custom publishing
- Newsletters
- Market Research
- eMaketing
- eNewsletters
- Direct Mail
Publisher
Charles Anderer
718-432-8529
andererc@bnpmedia.com
Eastern U.S. Sales
Terry Davis
404-320-0072
davist@bnpmedia.com
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